Lucknow , 10 th February, 2009: Sahara India Pariwar, one of the biggest business conglomerates of India and world’s largest family today organized 101 marriages of girls coming from the weaker section of the society, with a huge fanfare. ‘Samuhik Vivah Samaroh’, as the event is called, is organised every year under the auspices of Sahara India Pariwar at Sahara Shaher, Lucknow.

A one-of-its kind ceremony in India, witnessed 101 marriages of under privileged girls belonging to Hindu, Muslim, Sikh and Christian communities, at one venue. Sahara India Pariwar has been organizing Samuhik Vivah Samaroh since 2004 and this is its sixth consecutive year.

Till date 606 couples have been blessed. This year 90 Hindus, 9 Muslims, 1 Sikh and 1 Christian couples tied the knot on this auspicious occasion. On this occasion, Reverend Smt. Chhabi Roy - Mother of Mr. Subrata Roy Sahara, Mr. Subrata Roy Sahara, Managing Worker & Chairman of Sahara India Pariwar, Smt. Swapna Roy - Dy. Managing Worker (P&W), Mr. O.P. Srivastava - Dy. Managing Worker (C&A), Mr. Sushanto Roy - Head Infrastructure & Housing Sahara Prime City Limited and Smt. Richa Roy blessed the newly wedded couples.

Sahara also invites families of 101 bride and groom to Sahara Shaher where 101 weddings from different religions are performed at one common venue. This is followed by lunch organized for the newly wedded couples, their families and guests.

All the marriage arrangements like Fooding, Clothing, Lodging of the relatives, Welcoming of the Baraat, Kanyadaan, Decoration of 101 Mandaps, etc were made by Sahara India Pariwar. The Pariwar also gifts Rs. 1 lakh worth of basic household items to the couples so as to help them initiating a new life, this includes Color Television, Refrigerator, Almirah, a double-bed, dressing table, jewelry, Suits to the groom, Sarees to the bride and wrist watch for both. Sahara even takes care of delivery of the gifts at the couple’s house.

The whole ambience of Sahara Shaher was made enchantingly beautiful with decoration of Flowers, Rangoli amidst chants of marriage hymns with Shehnai being played in the background. People danced with joy & revelry and had a feast of different dishes. The Vivah Samaroh was conducted amidst a gathering of distinguished invitees and Kartavyayogi workers of Sahara India Pariwar who extended their heartiest greetings to the newly wedded couples.

Notes to the Editor

Sahara India Pariwar’s commitment to Social Welfare is evident from the fact that 25% of its profits every year are dedicated towards social development activities. In fact, it’s the firm conviction of the Chief Guardian of Sahara India Pariwar, Hon’ble Saharasri, Subrata Roy Sahara that every organization, along with its own development and progress should also contribute towards the progress of society and nation at large.

Committed to Social Welfare, Sahara India Pariwar has continued to make sincere and dedicated efforts in this regard – as a result of which many people today have become self-reliant and are leading respectable lives. Reflecting upon this commitment of Hon’ble Saharasri, Sahara India Pariwar has taken upon itself the task of organizing Samuhik Vivah (collective marriages) of 101 girls from the deprived sections of our society every year starting from the year 2004.